For some people, hot sauce is all about making a dish as spicy as possible. But for HotZeg, a hot sauce producer from Brussels, the story starts somewhere else entirely: with flavour, family and a love for bold ingredients.<\/p>\n
From an Italian-Serbian family tradition and a visit to Hot Ones in New York, to tasting hundreds of sauces, home-grown peppers and sauces that take at least a year and a half to develop. HotZeg proves that heat only gets really interesting when it’s balanced with fruit, vegetables and carefully chosen spices.<\/p>\n
Founder Vladan shares how HotZeg came to life, why fresh ingredients matter so much and how a sauce earns the seal of approval from the whole family.<\/p>\n
Spicy food and bold flavours have always been part of our Italian-Serbian culture and family traditions. I grew up in a family that ran several restaurants. My grandmother and my mother, who is a chef, taught me all kinds of culinary tricks from a young age.<\/p>\n
A few weeks before COVID, I was in New York for work. That’s where I rediscovered the incredible world of hot sauces \u2014 partly thanks to my visit to Hot Ones. Starting a project around hot sauces just felt like the natural next step.<\/p>\n
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